Challenge

  • To develop TMT’s profile against a backdrop of very few listed peers and communicate the dynamics of investing in unlisted promising early stage companies through a listed company on the AIM.

Strategy

  • Develop core materials and factsheet, social media channels, explain specific terminology and media training set up
  • Focus on educating target audiences on TMT’s highly diversified portfolio of over 30 later early stage companies via highly specific targeting of relevant reporters
  • Establish one to one relationship with key media, develop attendance at private investor events and maintain all-round co-ordination of news flow of a diversified portfolio

Result

  • Core group of media followers created, leading to profiling and coverage in target media
  • Managed news flow around exits and new investments to generate long-term investor interest
  • Share price up +24% in YTD to end June