Challenge

  • To communicate the further strengthening of SYZ & CO’s presence in the UK investment market with new hirings

Strategy

  • Underline SYZ & CO has already been present for over twelve years in the UK market promoting its alternative, absolute return and European equities strategies among others
  • Prepare the ground for further hiring announcements
  • Engage with UK domestic investment media in addition to pan-European fund selectors

Result

  • Achieved coverage in all key target media including Financial Times, Financial News, Reuters, City AM and Investment Europe
  • Comprehensive coverage included media focused on institutional investors, fund selectors, discretionary wealth managers, advisory IFAs, private banks and life insurers
  • Communicated additional new hire focusing on Scotland, the North of England and Northern Ireland