Challenge

  • Liongate launched its first new fund of hedge funds in 2004 in a competitive market environment for new entrants

Strategy

  • Underline track record of principals, personal financial commitments to fund and choice of investment strategy
  • Highlight expected returns, provide deep granularity of portfolio composition and in-depth statistical resources to evidence origins of outperformance
  • Develop thought leadership on key investment themes and engage with leading opinion-formers over long-term programme of 7 years

Result

  • Obtained high impact coverage in target media including exclusive company profiles in Financial Times and other key investment media
  • Investment strategy profiled in target media resulting in strong differentiation for Liongate
  • Assets under management increased from $40m to $2bn in in 5 years